Shoes designed and manufactured according to the characteristics of people participating in sports or travel. [1] The soles of sports shoes are different from ordinary leather shoes and rubber shoes. They are generally soft and elastic, which can play a certain role in cushioning. They can enhance elasticity during exercise, and some can even prevent ankle injuries. Therefore, sports shoes are usually worn when engaging in sports, especially high-intensity physical activities such as basketball, running and various daily sports.
The color of athletic shoes is determined by the light reflected from the materials used. The use of color in athletic shoe design not only reflects design style and trends, but also greatly enhances the visual appeal and entertainment value of the sport, while simultaneously showcasing the lively, dynamic, and vibrant characteristics of the activity itself.
Compared to leather shoes and rubber shoes, athletic shoes feature a wider range of colors, more complex color combinations, and richer visual appeal. This is mainly reflected in the following aspects:
(1) Color application in athletic shoe upper materials: The colors used in athletic shoe upper materials are more flexible, richer, and more diverse than those in leather shoes. Decorative colors not only include common colors but also extensively utilize metallic colors, laser effects, and glitter.
(2) Color application in athletic shoe soles: Leather and rubber shoes often have single or two-tone soles, while athletic shoe soles use 3-5 colors. The range of color choices is wide, and the brightness and purity of colors are high. Color combinations are not overly restricted; they can be a single color or a combination of multiple colors. In particular, colors rarely seen in leather and rubber shoes are frequently used in athletic shoes, making them particularly eye-catching and giving them vitality and energy.
(3) Color application in athletic shoe packaging and advertising: Athletic shoes are products full of athletic characteristics, and exercise itself is a goal pursued by human life. Therefore, this type of product has the characteristic of guiding and encouraging people to exercise. Generally, athletic shoes pay great attention to the variety and flexibility of colors in their packaging and advertising, highlighting the characteristics and contemporary feel of the shoes to stimulate consumers' desire to buy.
(4) Another manifestation of the color characteristics of athletic shoes is their close integration with clothing trends. Athletic shoes closely follow changes in clothing trends and are greatly influenced by popular clothing colors. As athletic shoe designers and manufacturers, we must pay attention to the changing trends in clothing fabric colors.
